Designer Sara Bieler Sasson studied architecture at Parsons School of Design. After working in the architecture field, Sara was inspired to start her own company enabling her to utilize her wide-reaching interest in and love for design. She founded the Children's Hair Accessory company Lelet, using her daughter Ayelet's nickname. Lelet was such a  success that Sara decided to launch an adult line, LELET NY.

At LELET NY we have combined our love for fashion and architecture to create a line of accessories that is both fashion forward and chic. We use only the finest of materials and construct our pieces by hand here in New York. Both form and function are a driving force behind our designs, bands are not only supremely stylish, they are also incredibly comfortable due to LELET NY's custom adjustable bands.. 

LELET NY accessories are available at  Bergdorf Goodman and Henri Bendel in New York , Le Bon Marché Rive Gauche in Paris, Viky Milano in Milan, and at Idee EST. in Saudi Arabia